Sales Promotion Tools (cont’d)
Trade Show Exhibits
Provide hands-on experience with products at less cost than personal selling.
Making Trade Show Exhibits Effective
Check out the trade show’s history.
Apply for a speaking opportunity.
Pick a good location for the booth.
Prepare a professional-looking display.
Have plenty of literature on hand.
Bring the right staff.
Have the right giveaways and/or coupons.
Follow up!