3. Methodology
In-depth interviews of 12 hotel executives from either Marketing or Information Technology (IT) department were performed to explore mobile hotel’s benefit structures. A total of six (6) Mobile Hotel Reservation Adoption Application in Malaysian luxury hotels were studied, including InterContinental, Sheraton Imperial, Marriott, Pullman, Mandarin Oriental and Hotel A. In order to respect the anonymity policy of one hotel brand, the term
3. Methodology
In-depth interviews of 12 hotel executives from either Marketing or Information Technology (IT) department were performed to explore mobile hotel’s benefit structures. A total of six (6) Mobile Hotel Reservation Adoption Application in Malaysian luxury hotels were studied, including InterContinental, Sheraton Imperial, Marriott, Pullman, Mandarin Oriental and Hotel A. In order to respect the anonymity policy of one hotel brand, the term
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