A number of areas have been identified as most fruitful for both developing best-practices in international franchising and perhaps for future research. These areas are branding, capabilities, governance mode choice, international partner selection, and relationship management. To further progress these suggestions, I have integrated the key concepts into a unified model (Figure 1). Franchisor branding and capabilities provide a fruitful platform or foundation for guiding the choice of an optimal governance mode, which in turn guides the selection of a desirable international franchise partner, a relationship that can be further developed over time. Figure 1 is initially offered as a normative model, though there is scope to further refine it and empirically test it.