They are known for their softness and warmth. A craze for pashminas in the mid-1990s resulted in high demand for pashminas, so demand exceeded supply. When pashmina shawls rose into fashion prominence during the era, they were marketed dubiously. Cashmere used for pashmina shawls was claimed to be of a superior quality, which was in truth due to the enhanced sheen and softness that the fabric (cashmere blended with silk) had. In the consuming markets, pashmina shawls were redefined as a shawl/wrap with cashmere and silk, notwithstanding the actual meaning of pashmina. Some shawls marketed as pashmina shawls contain wool,[1] while other unscrupulous companies marketed the man-made fabric viscose as "pashmina" with deceptive marketing statements such as "authentic viscose pashmina".