Many operations use their business plan as a communications tool, to explain the bar’s concept to the staff, the public, and prospective investors. It is important that your employees know what your goals are and how you plan to achieve them, so why not let them read the business plan? And a written plan is a must if you are trying to obtain outside financing from bankers, venture capitalists, or even family members. The NRA also recommends including three broad aspects of research in your business plan. These topics should be revisited periodically as long as you are in business. They are: