Wit: YOU EITHER HAVE IT OR YOU DON'T
Used properly, wit is one of the most effective instruments of human communication. Unfortunately, there is a myth of unaccountability - you either have it or you don't- which still clings to humour, even today. However, the US comedy industry demonstrates exactly the opposite. Qualified professionals provide consistently high-quality material for sitcoms, movies, or the autocues of talk show hosts, and in the recent year, many excellent courses have been set up to train these people, such as the one at Ohio University School of Journalism. In this part of the book, I want to show you some examples of jokes that really hit the mark and how you can get most from great punchlines or develop them yourself.