6) Bundling your products – I have not seen any brand use the bundling concept better then McDonald’s. The happy meal bundles the burger with the coke and the fries. What better way to sell three of your products together? Why give only a burger to the customer when he can buy the Burger, coke and fries at a little extra price? But after you add that little extra price across 35000 outlets, that little extra price becomes a lot. So, the lesson from McDonald’s is to concentrate on cross selling or up selling your products, so that customers buy more products from you, thereby helping you’re bottom-line.