Keeping Barbie popular requires a great deal of time and effort.Consultant Ian Ritchie has worked with toy makers and has identified a number of important lessons from the toy business. "Getting toys to market as fast as possible is extremely important; it makes the difference between success and failure.
There is also the question of timing. In the doll market this has to be exactly right - you have to make sure that the latest fashions or accessories are in the shops at the right moment.