Subsequently, adjustments have been done to the layout and wording of the questionnaire based on the comments from the respondents. Even though the dimension of pricing scored 0.834 for Conbrach’s alpha, the four items about the entrance fees were excluded in the final version of questionnaire. The results from pilot showed that, majority of the respondents selected 7 point (strongly agreed) for the item ‘the museum charges reasonable entrance fee’, and the results from the normality test also showed that it is ‘problematic’