Drink coasters were also chosen to communicate the campaign's message because focus group
participants said that bars, clubs and coffeehouses were good places to reach women ages 18 to 24
In Butte in particular, drinking was one of the primary social activities; those under 21 did not have any problem being admitted into bars or purchasing alcohol. in these venues, potential sexual
partners or groups of friends drinking together could use the coaster as a method of initiating
conversations about birth control.