Most companies do not fit into all the criteria’s of one specific stage. There are many external forces that can impact companies and the decisions they makes. But it is up to the executives of the company to choose how they want to react to the forces. “…a more important driver seems to be company traditions and value.” Although there is a big push to improve company’s traditions and values. I think we still have a very long way to go. It is much easier to start a company with certain values and to change them when they are used to their ways.