Smartphone devices have become a valuable tool in a world of changing technology. A smartphone is a handheld computer that can also be used as a cellphone. It is a device designed to access internet services, e-mail, the web, and many other applications. Smartphones operate on different software. There are many different operating systems to pick from, but for now let’s compare Apple’s OS vs. Androids OS. Which operating system is the most efficient? Which offers the most for consumer’s MONEY? Which one is overall most consumer friendly? Although the answers to these questions can vary greatly from person to person, my goal is to outline the pros and cons of both systems so that consumers can make a more knowledgeable decision. In my professional opinion Android system is the most obviously more efficient and a better choice for consumers.