has focused on how OB knowledge benefits ou as an individual. But organizational behavior knowledge is just as important for the organization's financial health. This was apparent in the opening story about Pixar Animation Studios, which has benefited from several OB concepts and practices. According to one estimate, forms that appy perfornamce-based rewards,employee communication, work-life balance, and other OB practices have three times the level of financial success that companies thave where these practices are absent.