The Declaration on ASEAN Unity in Cultural Diversity: Towards Strengthening ASEAN Community
(adopted in November 2011) further promote a sense of belonging, and enhance deeper mutual
understanding among AMS about their cultures, religions, and civilisation. A series of activities
under the theme “Festival of ASEAN Cultural Expressions”, together with many other cultural and
art initiatives, are being planned to realise this Declaration. An innovative approach to engage
younger generation through different information platforms, including new media and the social
network, is being pursued to ensure that the information and media sectors contribute more in
connecting peoples and bridging cultures towards One ASEAN Community.
• 2013 has been designated as ASEAN Sports Industry Year to engage the private sector in sports
and activities to promote healthier lifestyles and contribute to a stronger regional identity.