However, this same principle is not as useful for a firm using the differentiation strategy.
Fayol(949) noted that"division of work has its limits which experience and a sense of proportion teach us may not be exceeded."
A differentiation strategy requires organizational learning and a move away from cognitive and structural rigidity, which increases resistance to change.
furthermore standardization of work stifles creativity that is critical for successful implementation of a differentiation strategy.
To foster creativity as well as adaptation to change,firms pursuing differentiation should move away from division of labor and towards job enrichment rather than specialization.
This concept, often associated with the work of enrichment rather than specializa Herzberg(966, 1987) allows workers to help plan and control the work processes.
For successful implementation of job enrichment, firms need to remove controls that limit people's discretion in work and thus them the freedom and flexibility to that experiment
By doing that, job enrichment affects the states meaningfulness, felt responsibility, and knowledge of results