For commercial appearance of the fruits were highlighted ‘Idared’, ‘Granny Smith’, ‘Braeburn’ and especially ‘Jonagold’. ‘Braeburn’ was distinct by the highest quality taste (average grade 13.9 on the scoring taste scale 1-15) and also for fruit flavor. ‘Granny Smith’, a commercially attractive-looking fruit, received only an average of 6.2 for taste and 2.6 for flavor. ‘Granny Smith’ presented the largest value for the coefficients of variation for taste, this variety being preferred less by female than male tasters. Inconsistency of the market, prices and foreign assortment on Romanian market was illustrated by the lack of statistical correlations between commercial aspect of fruit and price. The study could provide useful background information for apples breeders, farmers and marketing fruits strategy. The use of different scales for panel evaluation, dependent on the relevance of traits, might be a proper solution for reducing bias. In this case, the 1-15 large scale for apple taste compared with lower ones for other traits assured a more appropriate image of the tasters’ preferences.