Many television commercials show a typical person or family solving a problem by using
the advertised product or service. These commercials are known as slice-of-life commercials
because they focus on real-life situations with which the viewer can identify. For example, one
commercial focuses on how a laundry detergent can deodorise clothes; another talks about how
a certain breakfast cereal provides enough energy to get an individual through a hectic morning.
When viewers identify with the situation, they are likely to adopt the solution that worked in
the television commercia