2. Unity the Chinese see themselves as parts of a whole whether that whole be society, family, or some other group or collective unit
3. Chinese value harmony in relationships, and therefore tend traditionally to be less outwardly competitive. of course, in recent years many Chinese businesses have become highly competitive in the world economic arena
4. Tradition The Chinese value traditional principles and ways of life, and cling tothese.
5. Family In China, the extended family is valued and supported. Elders are respected and cared for while the cherished and nurtured. Inter-dependence is encourage young are among family members.