While society changes its focus from “well-fare” to “well-being,” design becomes increasingly interested in the question whether it can
design for happiness. In the present paper, we outline Experience Design, an approach which places pleasurable and meaningful moments
at the center of all design efforts. We discuss reasons for focusing on experiences, and provide conceptual tools to help designers, such
as a model of an artifact as explicitly consisting of both the material and the experiential. We suggest psychological needs as a way to
understand and categorize experiences, and “experience patterns” as a tool to distill the “essence” of an experience for inscribing it into
artifacts. Finally, we briefly reflect upon the morality implied by such experiential artifacts.