In the past, for instance, P&G would design a bottle or product package in-house, and then
turn to over 100 suppliers of packaging to find out what it would cost and try to bargain that down
In 2011, using Ariba’s procurement network, P&G asks its suppliers to come up with innovative ideas for packaging and pricing
Taking it a step further, P&G Web site, Pgconnectdevelop.com , solicits new product ideas from suppliers and customers