The hipster subculture typically consists of white millennials living in urban areas.[1][2] The subculture has been described as a "mutating, trans-Atlantic melting pot of styles, tastes and behavior"[3] and is broadly associated with indie and alternative music, a varied non-mainstream fashion sensibility (including vintage and thrift store-bought clothes), generally progressive political views, organic and artisanal foods, and alternative lifestyles.[4][5][6] Hipsters are typically described as affluent or middle class young Bohemians who reside in gentrifying neighborhoods.[7][8]
The term in its current usage first appeared in the 1990s and became particularly prominent in the 2010s,[9] being derived from the term used to describe earlier movements in the 1940s.[10] Members of the subculture typically do not self-identify as hipsters, and the word hipster is often used as a pejorative to describe someone who is pretentious,[11] overly trendy or effete.[7][12] Some analysts contend that the notion of the contemporary hipster is actually a myth created by marketing.