Abstract—The main purpose of this paper is to study the
process of Web mining techniques and its application in
e-commerce applications. This paper using the methods that
introducing the concept of Web mining, and describing the
process of Web data mining in detail: source data collection,
data pre-processing, pattern discovery and pattern analysis,
using a detailed case of Web mining application in
e-commerce: Web mining in the network marketing where web
mining is used to determine the objectives of Network
Marketing, establish marketing information system, establish
personalized service system, etc. Finally it concludes the
relationship between Web data mining and e-commerce and
how to use Web mining technology in e-commerce.