FreshCase® packaging is the first-ever, vacuum package for red meat that maintains the meat’s appetizing color through a found-in-nature proprietary additive in the contact layer of the barrier package. Traditional vacuum-packaged meat is “purple,” deemed distasteful by many consumers who equate color with freshness. FreshCase® packaging also extends shelf life 10 times longer than store-wrapped meat. The combination of longer shelf life and more appetizing appearance promises to both reduce food waste and increase the availability of proteins in areas further away from food sources.
As an alternative for modified atmosphere (MAP) master packs and packages using EPS/PVC resin technology that dominate the case-ready meat segment, FreshCase® enables 75% less markdowns/waste than store-wrapped meats, less landfill waste and reduces packaging materials up to 75%, compared to other case-ready formats, thereby improving sustainability.
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