Fashion Merchandising is About Marketing
Pitch your products to the audience that wants to buy them
Marketing plays a huge part in merchandising.
Some examples of marketing that merchandisers must consider are:
in-store promotions
print advertisements
social media
price setting
magazine articles
fashion shows
Merchandisers must have excellent communication skills, a solid understanding of their products' potential customers, and an ability to use the latest promotional techniques to get the most out of their marketing.