members of the town guilds pull their danjiri through the streets of the town, wearing their guild happi coat and head-band. The event is accompanied with the commotion of the participants pulling the cart, as they yell their kakegoe or signature shout, equivalent to the English "heave-ho!" Adding to the atmosphere is the danjiri rhythm played on drums and bells throughout the cart pulling, which can be heard from street blocks away. In towns with many guilds, the danjiri matsuri consists of various danjiri crisscrossing the streets at the same time. The festival usually ends in the danjiri gathering at an appointed place and having a religious ceremony.