At the present, there are many IT company. We can divided in to 2 types as retailer and wholesaler such as; BananaIT, DTAC, AIS, Power Buy and so on. Customers have more choices to choose from. This affect the sale volume in every company to creating the promotion that will be different from another company and provide the best value to the customer.
As you can see this research, buying a smartphone through Thailand Mobile Expo is very popular right now. Most of Thai people have been go maybe once or twice. Because, there are a lot of IT store with providing the best promotion and also including the IT accessories and now a smartphone can be more than a smartphone. In addition, the customers have a different in needs and wants for the promotion or other marketing activities. Some of the promotion is very interesting and attract them a lot to making a purchases but it not for some store such as; BananaIT normally, when the customer want to buy a smartphone they will thinking about AIS shop or Dtac store rather than BananaIT. Whereas, if they want to buy notebook, computer or IT accessories they will think about BananaIT. It can cause the problem to BananaIT to creating the promotion that will provide the best value to the customer and different from another company.
The reason that IT store have to create the different promotion from another company because they have to increase the sale volume of their store. And should know what is the promotion that the customer expected. The promotions that make them satisfy and trust in your store that your company is the best company for IT product.