Robert Reich - Member of Clinton Cabinet 1993-1997 - Dick Morris and the pollsters had won. And by that I mean the people who ultimately got to the president shared the president's mind were those who viewed the voters as just a collection of individual desires that had to be catered to and pandered to. It suggests that democracy is nothing more and should be nothing more than pandering to these un-thought about very primitive desires. Primitive in the sense that they are not even necessarily conscious, just what people want in terms of satisfying themselves.
And the same triumph of the politics of the self was about to happen in Britain too. In 1994 Tony Blair had become the leader of the labor party and the reforming group centered around Peter Mandelson became all powerful. Almost every night Philip Gould ran focus groups with swing voters in the suburbs, but this time he was listened to. The desires and fears of the new aspirational classes became the force shaping labor party policies.