Understanding emerging age 50þ markets: a framework for analysis
Aging consumers face specific patterns of change along several dimensions. In our Deloitte
Research report, Wealth with Wisdom, we introduced a framework for thinking about the
changes confronting senior consumers. This general framework (Figure 2) builds on the
biological, psychological, economic and social changes confronting age 50þ consumers.
Understanding changes along these dimensions can help to inform product and service
design and delivery decisions.