The initial concept for the ‘NARA’ series was to create minimal structure while providing a maximum level of comfort. Shin Azumi wanted to express the sculptural beauty of solid timber and create comfortable furniture from a simple wooden structure.Thus the NARA series pays homage to traditional Scandinavian design while at the same time creating a new aesthetic language of its own. The word ‘NARA’ is taken from the Japanese historic capital city which is famous for its free roaming, sacred deer.