The remainder of this paper is organized as follows. The next section presents a review of the literature on green profiling and models of consumers’ purchase intentions of green products. It also presents the model used for the analysis. Section 3 then outlines the research design. This is followed by the presentation of the results in section 4 and a discussion of the results and their implications for corporate management in section 5. Finally, section 6 considers some of the limitations of our study and highlights areas for future research.