It can be an effective means of vividly demonstrating product at tributes and persuasively explaining their corresponding consumer benefits and also TV advertising can be a compelling way of dramatically portraying user and usage imagery, brand personality and other brand intangibles.
On the other hand, television advertising has its drawbacks. Because of the fleeting nature of the message and the potentially distracting creative elements often found in a TV ad, product-related messages and the brand itself can be overlooked by viewers.