Abstract. SCG Logistics Management Company Limited (SCG Logistics) is non-asset based third party logistics. We have contracted out truck fleet to more than 100 carriers. Despite the fact that truck drivers are the final contact point to customers and represent company’s image and service quality but nowadays their quality of life is struggling under low wage and no welfare. This occupation is perceived as labor-intensive with no value-added in their services. SCG Logistics has realized the im-portant of drivers in value chain and aimed to raise standard of the industry in order to improve their quality of life. Therefore, driver Institute is established to provide professional training to SCG Logis-tics’ drivers under cooperation with well-known education institute. Training course are designed to suit with local working environment and emphasized on safety driving and service mind. Attending course is considered as working day, on the other hand, drivers learn with pay. Direct proven benefits are decreasing accident rate and improving customer satisfaction whereas indirect benefits are job esteem and drivers’ community establishment. This effort contributes to higher standard of service and living of logistics service sector in Thailand.