This paper aims to examine two important factors in developing convergence products: the congruence of basic product and the addition
in terms of utilitarian or hedonic consumption goals, and the overall coherence of consumption goals. In recent years, the proliferation of
convergence products, i.e. any product that combines two or more basic product functionalities in consumer electronics, is increasingly prevalent.
For manufacturers, the lingering question in developing convergence products is what kind of basic product functionalities can be combined and
can elicit favorable response from consumers.