So, this book’s chapters are structured under Think, Create, Engage and Optimise. Follow them sequentially, and you will get an overview of how everything fits together. However, each chapter stands alone as well, so you can brush up certain areas as you need to. Within each chapter there are notes along the way which often point you in the direction further material, and at the end of each chapter there are links to some great blogs or other books relevant to the chapter. If you want to keep up to date, these blogs are a great way to start.