IKEA's vision
A vision is the ideal or aim to which an organisation and its people work. The vision statement should answer the question – ‘Who is IKEA?’ Having a clear vision enables an organisation to enthuse its employees, customers, suppliers and other important stakeholders. Ingvar Kamprad’s vision, for example, was different and exciting because it said that ordinary people mattered. Nowadays, many modern organisations set out to create a corporate and a personal vision for the people that work for the organisation. Today IKEA’s corporate vision is that of:
‘A community of professionals, constantly developing the skills necessary to create a better everyday life at home for the many people.’
This is translated down to a personal vision for IKEA employees:
‘I, as an employee at IKEA, can make a difference. I am able to help to create something for the benefit of everybody, a better everyday life at home’