Although up to now only very wealthy people have had the opportunity to be space tourists, many see this as the
beginning of what will eventually become a lucrative new industry. There are several companies that have already invested
millions of dollars in developing new, reusable launch vehicles. Their goal is to lower launch costs enough to make it
possible for the average person to buy a ticket to space. The Japanese Rocket Society, for example, has set a target price of
one million yen (about $10,000).