We often forget an important and qualitatively decisive factor: the process of critical reflection on the city.
The Games were the excuse, perhaps the incentive, for a general process of analysis of the city in general
and in particular of its role as a tourist centre. This process began the year after Barcelona’s nomination as
Olympic host city, and it was to give rise to a range of outcomes , including the establishment in 1993 of
Turisme de Barcelona, the organism which was to be responsible for promoting the city’s tourism. The
process also included examination of the city’s previous tourism policy and consideration of what form it
should take in the future.