Starting a few weeks before the King's birthday, all buildings are covered up with Royal symbols and portraits of His Majesty all over the Thai kingdom. Born in 1927, His Majesty the King has captured the hearts of the Thai people through his devotion to improving the welfare and well-being of his subjects.
Every year in December, huge portraits of His Majesty are raised in temples, administrative buildings, schools, houses, shops by individual people and organizations.
His H.M. the King Rama IX is highly recognized among Thai society because he always takes care about his people. Each year he used to go up-country to visit villages and towns to talk to people and to know their problems. He is not a King far away from his people. He has created many foundations and has done many projects to improve the life of his people. He was responsible of projects which helped hill tribes to replace their opium culture with substitution cultures.