The business model of South West Airlines is extremely unique and cost effective. The business model is based on a business operation that is significantly streamlined. This streamlined operation is the main USP of the company. This operation technique has slowly become a very significant part of the organization. This streamlined operation it has integrated extremely well with the entire structure of the company. The airline’s operation techniques define the corporate philosophy of the airlines. It would be extremely difficult for other airlines to copy this business model