Why are these three elements important? While a business' assets may be measured in terms of its employees, buildings or cash on hand, the vast majority of its assets are stored in the form of information, whether it be electronic data or written documents. If this information is disclosed to unauthorized individuals, is inaccurate or deceptive, or is not available when required, the business may suffer significant harm such as the loss of customer confidence, contract damages, regulatory fines and restrictions, or a reduction in market share. In the worst case, a failure to control information could lead to significant financial losses or regulatory restrictions on the ability to conduct business.