2 it discourages technological innovation. The regulatory approach tends to work against the development of technologies that could provide greater levels of control. Little or no financial incentive exists for firms to exceed their control targets. (However, it should be noted that both types of standards contain a bias against experimentation with new technologies.) A firm will not be enthusiastic to develop a new control technology that could subsequently be held as the future standard that it must use or meet, without allowing it any opportunity to benefit from the innovation.