a b s t r a c t
The growing trend of traveling outside of one's country for medical services, commonly known as
“medical tourism” is expected to continue to grow exponentially in the next ten years (Keckley, 2008).
With multiple destinations from which to select, and available information representing this type of
travel being of variable reliability, many prospective medical travelers turn to the use of a “medical
tourism facilitator”, who perform a variety of trip coordination responsibilities for the medical traveler.
These medical tourism facilitators, themselves a new phenomenon to support travel to various global
regions, may operate within the traveler's home country or the destination region. This study explores
the services offered on medical tourism facilitators' websites to the prospective traveler. Through the
application of correspondence analysis, it was discovered that differences in both website content and in
services offered varied by the continent upon which the facilitator operated. With little yet known as to
the motivations of a medical traveler in the selection of a specific destination, these discovered differences
may be a first insight into regional differences that may play a role in such destination selection.