By 2010, the transformation efforts paid off. The company expanded to 17,000 stores in 56 countries, with a third of all profits coming from overseas, Starbucks added thousands of new employees in the United States as domestic sales soared. Revenue reached $12 billion with profits of $1.7 billion. Driven by sales increases, Starbucks’ stock price reached an all-time high. For his efforts, Schultz was recognized as Fortune magazine's 2011 CEO of the year. However, the CEO is careful to note that he is concerned about more than just profits.
As a business leader, my quest has never been just about winning or making money; it has also been about building a great, enduring company, which has always meant trying to strike a balance between profit and social conscience. No business can do well for its shareholders without first doing well by all the people its business touches. For us, that means doing our best to treat everyone with respect and dignity, from coffee farmers and baristas to customers and neighbors.