Strategy and Implementation Summary
The key element in SAFEassure's initial strategy is to sell the fading dye soap in Portland's day care facilities. Our executive team will build loyalty for our products with decision-level managers of the organizations in the target markets, and create awareness and support of the benefits of the innovative fading dye attributes of our soap.
Strategy Pyramid
Our ultimate strategy is to build SAFEassure's products into the standard for home and workplace hand washing safety and cleanliness, first regionally and eventually nationally. Our tactics to increase compliance through the use of our product include continual and progressive expansion into new markets and a strong branding campaign in coordination with promotional contracts with the government and possibly insurance companies.