zara actively managed its portfolio of stores. Stores were occasionally relocated in response to the evolution of shopping districts and traffic patterns. More frequently, older, smaner stores might be relocated as well as updated (and typically expanded) new, suitable sites. The average size of the stores had gradually increased as Zara improved the breadth and st of its while the average size stores at the beginning of fiscal year 2001 was square meters. the average size of the stores opened during the year was 1376 square meters. In addition, Zara invested more heavily and more frequently than key competitors in refurbishing its store base, with older stores getting makeovers every three to four years