The TRA approach has been successfully applied to the
digital piracy context (Chiou et al., 2005; Shoham and Ruvio,
2008). However, prior work has examined how attitudes
about piracy drive continued piracy behavior. We extend this
prior research by examining how attitudes toward online
piracy form and how these attitudes may affect purchase
behavior of an additional solution (i.e. SBMS). In the next
section, we build such a model.