Huawei customers have a relatively high bargaining power due to the availability of many similar products (smartphones, tablets, PC’s) on the low-end market from fellow technology companies like Xiaomi, Lenovo, OPPO, among others that have similar price ranges. This makes switching costs low which gives consumers power to choose between a wide variety of products. However, product differentiation and branding make it hard for some customers to purchase Huawei products for example many buy buyers are not willing to switch from using high-end Apple products to low-cost Huawei products (Vilner 2017).