His Majesty has been promoting self-reliant or sustainable farming since the 1950s , it is generally accepted that the idea
of Sufficiency Economy had been brought up in the 1970s during in His Majesty’s speeches. Sufficiency Economy is a philosophy based on the fundamental principle of Thai culture. It is a method of development based on moderation, prudence, and social immunity,
one that uses knowledge and virtue as guidelines in living.
Significantly, there must be intelligence and perseverance
which will lead to real happiness in leading one’s life