The purpose of this study was to find indications for the life course perspective in relation to nutrition awareness before and during pregnancy. It was not an intervention study (which communication strategies are effective for which types of women?). Nevertheless, a number of
preliminary practice implications can be inferred anyway. First, health promoters should realise that pregnancy in particular can indeed be a life event that triggers a woman to become more nutritionally aware and interested in nutrition-related information[3]. Second, health promoters should recognize that women are driven by different motivations to become more involved in their nutrition. This stresses the importance of conditional and interactive healthy nutrition promotion rather than a one-size-fits-all approach. Finally, health promoters should bear in mind that autonomous types of motivation for healthy nutrition behaviour are more likely to have longer lasting effects. Therefore, healthy nutrition promotion should not be directed mainly at readjustments of nutrition behaviour in the interest of the child. Rather, women’s interests must be addressed as well. In this context, motivational interviewing techniques might be useful [30]. What makes these techniques interesting is that they are not about harsh confrontations, but about personal responsibility and free will of a woman.
The purpose of this study was to find indications for the life course perspective in relation to nutrition awareness before and during pregnancy. It was not an intervention study (which communication strategies are effective for which types of women?). Nevertheless, a number ofpreliminary practice implications can be inferred anyway. First, health promoters should realise that pregnancy in particular can indeed be a life event that triggers a woman to become more nutritionally aware and interested in nutrition-related information[3]. Second, health promoters should recognize that women are driven by different motivations to become more involved in their nutrition. This stresses the importance of conditional and interactive healthy nutrition promotion rather than a one-size-fits-all approach. Finally, health promoters should bear in mind that autonomous types of motivation for healthy nutrition behaviour are more likely to have longer lasting effects. Therefore, healthy nutrition promotion should not be directed mainly at readjustments of nutrition behaviour in the interest of the child. Rather, women’s interests must be addressed as well. In this context, motivational interviewing techniques might be useful [30]. What makes these techniques interesting is that they are not about harsh confrontations, but about personal responsibility and free will of a woman.
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