It is true that research has shown that television has the potential to incite aggressive or antisocial behavior, to create problems resulting from advertising, and to portray characters in ways that foster stereotypes. Despite these potentially negative effects, television has the capability to educate, stimulate, persuade, and inform. Enough is known about how to use television positively to make a difference; however, the research has not led to successful interventions.
There are several reasons for this: the lack of conceptual theory relating findings, poor dissemination of findings, and little support for interventions.